November 4, 2008 will mark a new era for technology and election. A recent study covered on Chronicle of Higher Education recently described that social-networking sites like Facebook, MySpace, and YouTube, has changed the way people access and share political information. One remarkable example is on the US election this year as we have been following and observing “How Barack Obama running his presidential election for the race to White House”.
“Online social networking is playing a major role in a presidential election for the first time this campaign, Mr. Haridakis said in an interview, and without any quantitative research so far it’s possible that the effect of social networking on voter activism may be overstated. Although many Web users may have read a news article posted by a friend, for example, fewer may have gone so far as to post their own content. “It might mean they’re just getting more information, not more empowerment,” he said.
A recent poll of college students in four battleground states that was conducted by The Chronicle, CBS News, and UWIRE, found that a relatively small portion of undergraduates were becoming online activists. Sixty-eight percent of respondents said they have watched a YouTube clip about a candidate, but only 2 percent said they had posted a political video on the site. Similarly, 65 percent have visited a candidate’s Web page, but only 28 percent have forwarded an e-mail message or commentary about a candidate to a friend or family member.”
Source: Chronicle of Higher Education
Below are a number of reports that NTU Business Library has in her digital collection for the NTU community. Please note that you might not able to access this resource directly. You must access the below resources via NTU Library Database page and search for the articles mentioned.
Jupiter Research (url)
Political Communication: Mobilizing Online Voters
By Barry Parr
News & Information
February 25, 2008 – Concept Report
The 2008 presidential primary season is now in full swing, and later in the year, the parties’ chosen candidates will face off for the presidency. Online media are key elements in all the presidential campaigns, but everyone is still trying to understand how to use them….
Site and Network Navigation: Trends Force New Paradigm
David Card
Online Media & Programming
December 28, 2007 – Vision Report
Even in the user-driven, on-demand, search-facilitated environment of Internet media, content programmers can steer their audiences. But, in the Web 2.0 world, that task is more like herding cats than sheep….
Blogging: A Growing Medium for Information Distribution
Andrea Wood
Advertising & Branding
March 8, 2005 – Concept Report
Since the 2004 US Presidential Election, weblogs have exploded in popularity. Prior to this event, six percent of the online adult population read weblogs, while two percent created and maintained a weblog….
Government: Benchmarking the Industry Online
Robert Rakowitz
Online Media & Programming
August 22, 2001 – Vision Report
Government Web sites show a propensity toward learning from private-sector Web site strategies and adopting them as their own. In 2000, Jupiter found that most government Web sites lacked a clear strategy; often, each department within a given Web site had its own navigation schemes and offerings. Now, gover…
Garner.com (url)
Hype Cycle for Social Software, 2008
1 August 2008 | Pages: 48
The Social Software Hype Cycle highlights the most important technologies that support rich social interactions. Use our assessment of their business relevance and maturity to guide your investment decisions.
Related Topics: Emerging Technologies; Social Software
Hype Cycle for Emerging Technologies, 2008
9 July 2008 | Pages: 38
Technologies and trends at or approaching the Hype Cycle peak include green IT, cloud computing and social networking platforms. Corporate use of virtual worlds and Web 2.0 are slipping into the Trough of Disillusionment, while SOA begins its ascent of the Slope of Enlightenment.
Related Topics: Emerging Technologies; Emerging Technology Management
Web 2.0 Applications: From the People to the People
29 October 2008
Web 2.0 in Government: Blessing or Curse?
30 November 2007
A Business Librarian’s Takes
Personally, I have been observing and following Obama’s election and comparing to the previous election in 2004. The previous election racing, the main highlights the presidential rally. But, this time around, the race has brought into the virtual platform, into the social sites. The impact of outreach and viral voices give both candidates a new breadth to restrategise their race to the White House. On the other hand, we can roughly observe the supporters (fans) of each candidate, the figures, the demographics and also as far into their creativity and initiative just to give their support to their favourite candidate. Election has now become transparency and the power of information access is now accessibility. A couple of questions that bring the ponders to my mind:
- Do these politicians have become some sort of celebrities?
- What is the sustainability of the technology used by these politicians could prolong?
- What is the aftermath when the politician has achieved their seats?
- How much does these cost to do such things and what is the return of investment – a seat at the White House?
Well, let’s check if there is any availability of book in the NTU Business Library’s Catalogue:
Inside the future : surviving the technology revolution
Author: Lucas, Henry C.
Call number: HC79.I55L933N
Copy Material: 1
Location: Book Library 2, Open shelf books
Trends in Malaysia : election assessment
Zakaria Haji Ahmad, 1947-
Call number: DS520.5.T794 NO.2000-1
Copy Material: 1
Location: Book Library 2, Open shelf books
If you need more resources, please drop an email to Hazman Aziz. This is a cross posting from NTU Business Library’s Blog.
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